UREJANJE

In the 'Table - Classic table' and 'Table - Semantic differential' question types, answers can be shown on stripes. The 'Show answers on stripe' option is located in the question settings, in the 'Basic' tab.

After enabling this option, the following settings become available:

• number of answers - horizontally (from 1 to 12);
• with which number does the stripe start (eg. 0 or 1);
• the number of titles on the stripe's upper part (from 0 to 12).

Example of a survey with answers on a stripe (Net Promoter Score) >>

Due to the customized display of tables on mobile phones, the stripe layout will not be shown on mobile devices (the table will revert to its default layout).

You can include the 'Take a picture' question type in the questionnaire, which can be found among all question types. The question allows the respondent to take 'selfies' and other photos.

Completing the survey on a mobile device

If the respondent is completing the survey on a mobile device, a camera icon will be displayed for the 'Take a picture' question type. When the icon is clicked, the default photo-taking application opens (if supported by the mobile browser). The respondent is shown the photo taken and then has the option to confirm the displayed photo or cancel and take a new one. When the photo is confirmed, the respondent is returned to the survey, where the photo is also displayed. The respondent can then take another picture if they are not satisfied with the existing one, or delete the picture.

Example of a survey with the 'Take a picture' question type (preview of a survey on a mobile device) >>

Completing the survey on a computer

If the respondent completes the survey on a computer, the question will be displayed in two ways:

• If the computer has a camera connected, the question will ask for permission to access the camera. Once the user confirms and allows access to the camera, the camera will be displayed on the left side of the screen, and if the user clicks on the camera icon, the photo taken will be displayed on the right side of the screen.
• If the computer does not have a camera, the question behaves in the same way as the 'File upload' question type. The respondent can upload any photo as a file (the prerequisite is a file with an extension indicating an image).

Example of a survey with the 'Take a picture' question type (preview on a computer) >>

In the analyses and data, the photo is stored as a link (URL) to the photo. The survey editor has the possibility to edit the link (delete or replace it).

The 'Categories - Single answer', 'Categories – Multiple answers', 'Classic table – Single answer table' and 'Classic table – Multiple answer table' question types enable the use of a drag and drop question set up. When editing questions, drag and drop can be chosen as a layout in the right side question settings, in the 'Basic' tab.

Drag and drop in the 'Categories – Single answer' question type

The respondent answers the question by double-clicking on the answer, moving or dragging the answer from the left column to the right column and dropping it there. For a single answer category question, only one answer can be dragged into the right-hand column. If the respondent drags another answer into the right column, it will be replaced. The respondent can also move the answer from the right column back to the left column.

Drag and drop in the 'Categories – Multiple answers' question type

The respondent answers the question by dragging the answers from the left column to the right column with the mouse and dropping or double-clicking on the answer. For a multiple-choice question, multiple answers can be dragged into the right-hand column. The respondent can also move the answer from the right column back to the left column.

Drag and drop in the 'Table - Single answer' question type

The respondent answers the question by dragging the answer from the left column with the mouse to the corresponding category on the right. Multiple answers can be dragged into a category on the right. The respondent can also move the answer from the right column back to the left column. They can transfer answers from one category to another.

Drag and drop in the 'Table - Multiple answers' question type

The respondent answers the question by dragging the answer from the left column with the mouse to the corresponding category on the right. In doing so, the same answer can be dragged into several different categories. Multiple answers can be dragged into a single category on the right-hand side. If the respondent wishes to remove an answer from the category on the right, they can do so by double-clicking on the answer.

When using the drag-and-drop layout for tables (single answer and multiple answers), you can specify the format for displaying the answers as frames (default) or boxes.

Example of a survey with a drag and drop question >>

The 'Category – Single answer' and 'Table - Single answer' question types enable the use of image layout. With this layout, you can present the question graphically. You can choose the 'Image type' layout in the 'Basic' tab of the question settings, next to the 'Layout' option in the question editor. Additional settings will be available at the bottom of the settings menu:

• Type of image: you can choose between a star, thumb, smiley, heart, flag or user.
• Number of answers: select the number of possible answers (number of stars, thumbs, smiley faces, hearts, flags or users).

Example of a survey with image type question >>

The semantic differential is a bipolar evaluation scale, with two opposing adjectives or response values on each side of the scale, e.g. happy/sad, very attractive/not attractive at all, very likely/not likely at all, etc. The semantic differential can be used to measure the respondent's attitude towards ideas, concepts, things, people and events.

Semantic differential as a table

To create a semantic differential in the 1KA tool, when editing a questionnaire, click on 'Add question' in the 'EDIT' – 'Questionnaire' tab (or on the plus sign in the menu on the left) and select 'Single answer tables - Semantic differential'. Enter the corresponding opposite adjectives on the left and right side of the radio buttons.

Semantic differential as a slider

The semantic differential can also be presented in the form of a slider. In the 1KA tool, you can do this by using the question type Data input – Slider. In the Slider's question settings:

• set the 'Lower limit' to 1 and the 'Upper limit' to 5;
• check the 'Show slider's interim labels' option;
• check the 'Show descriptive labels above slider's Min and Max' option.

An example of a survey using a semantic differential >>

Trap questions (also known as bogus questions) are designed to check whether respondents are cheating by speeding up their completion of the survey. Respondents are thus occasionally asked a trivial question (e.g. to choose a certain answer in a question added for this purpose). If the respondent chooses an incorrect answer, then it can be assumed that they have not paid attention to the content of the question.

The use of trap questions is recommended in the case of panels or in the case of rewards for completing a survey, where the respondent only wants to satisfy the needs of the interviewer by answering quickly or by choosing random answers. It is recommended that these questions are not too difficult, boring, unusual or even offensive.

A study by Baker – Prewitt and Miller (2009) shows that more than 10 % of the respondents are not successful at passing such questions. This research also shows that we can increase the quality of the research by using trap questions:

• respondents use more time to finish the survey;
• fewer respondents speed through the survey;
• fewer respondents choose the same answer at different questions (straight-lining);
• the smaller likelihood for respondents to miss the next trap question;
• less mind cheating;
• respondent’s answers show a higher correlation with the measurement scale.

Respondents' attention can also be enhanced by using a combination of positive and negative statements, which can encourage respondents to read and think more carefully before responding to each statement.

Examples of trap questions >>

When editing the ‘Category – Single answer’ and ‘Category - Multiple answers’ question types, the option ‘Hide radio buttons’ or ‘Hide checkbox buttons’ is available in the ‘Advanced’ tab of question settings that open when you click on the question.

This functionality is particularly useful for adjusting the survey for mobile devices, especially in the case of image based-answers. In this case, you can hide the buttons (radio or checkbox) and respondents who will complete the questionnaire via mobile phone will choose the answer or image by tapping on the answer or image instead of the radio/checkbox button.

Example of a survey with hidden radio & checkbox buttons-mobile preview >>

Example of a survey with hidden radio & checkbox buttons-PC preview >>