ANALIZE

There are 10 simple ways to reduce the non-response rate:

1. Recruit from a variety of sources. Don't just send invitations via email - post the survey in different online communities (forums, social networks, etc.).

2. Personalise the email invitations. Personalised messages increase the response rate by at least 5%, sometimes even more. So, address invitations to "Ms./Mr. Smith", not just to "Dear Ms./Mr."

3. Keep the email invitation short and simple. In addition to the link to the online survey, don't forget to point out:

• who you are;
• what the survey means for each individual;
• the length of the survey (especially if it is short, but don't be misleading, as respondents are more open to completing longer surveys if they know what to expect);
• the anonymity of the survey.

4. Keep the first page of the survey simple and attractive. Make it motivating for respondents. Do not put instructions on it, as research shows that respondents are reluctant to read long instructions on the first page.

5. However - highlight how you will use the answers. Write this down on the first page. People prefer to give information on the internet if they are familiar with how it will be used. So emphasise anonymity and the confidentiality of the information, or plans to share it with others.

6. Don't forget to send email reminders. After a certain period of time, send a second invitation to people who have not responded to the survey. You can do this by sending a thank you to those who have already responded and encouraging those who have not yet done so. However, it is better not to send more than two reminders and, in particular, to remove the e-mail addresses of those who no longer wish to be contacted.

7. Consider offering incentives - gifts, rewards, etc. Studies show that you don't need big or expensive incentives to increase response rates. Even small gifts can help to increase response rates.

8. Some people simply want to share their opinion. Many people will respond to a survey just because they want to share their opinion, not because of the rewards. So consider making the prize optional - e.g. hold a prize draw.

9. Make strategic use of graphics and other online opportunities. Generally, surveys do not need graphics; they can sometimes even be distracting or influence the answers. In some cases, however, graphics can increase response rates (e.g. a link or picture of the reward, etc.).

10. Publicise the results of the survey. Respondents are interested in the results of the survey and publishing them will help motivate them to complete the survey.

Basic data analysis can be performed directly in the application, in the 'ANALYSIS' - 'Statistics' tab. Here you can see the following analyses:

• 'Summary': The summary shows a summary of the analysis of your survey and is also automatically generated when you open the 'Statistics' sub-tab.
• 'Descriptives': Descriptive statistics such as number of units, mean, standard deviation, minimum and maximum are displayed for each variable.
• 'Frequencies': For each variable, you will see the frequencies of the responses, i.e. the number of times that response was selected. 
• 'Crosstabs': These are contingency tables: first you select the independent variable, then the dependent variable. The analysis will show the overall results and indicate if there is a correlation between the two variables or not. 
• 'Multitables': This is a multidimensional table of categorical variables. You can select several variables and the table will show the overall results.
• 'Means': With this option you can calculate means by group. First select the independent variable, or define it as a category, and then select the dependent variable. 
• 'T-test': Allows you to test hypotheses about statistical differences between two variables.Only available for users with administrator status.  
• 'Break': The analysis is broken down according to the control variable. Select the variable you would like to control or break your data by from the drop-down list.

Users of the 2KA and 3KA packages for individuals and users of the business packages for groups can export the results of certain analyses in PDF, MS Word or MS Excel format. Alternatively, you can create a public URL that you can share with any number of people to allow them to see these results/analyses, but this does not mean that they have access to your survey. You can also include each table or graph in a 'Custom Report'. Custom Reports are only available to users of the 3KA package for individuals, and users of the business packages for groups.

Some of the functionalities described are only available for users of the 2KA and 3KA packages for individuals, and for users of the business packages for groups.